Page 25 - Pure Life 11

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24 PURE LIFE, Vol.11.No.4, December. 2017 (Rabīʿ Al-Thānī 1439. Azar 1396)
Although separation of children from family in Iran is
quite different from that of the west, and the emotional
relationship between children and parent continues well
after their puberty, and in some cases economic
dependence on parents is a common phenomenon for
children, still structural transformation in families is quite
tangible and noticeable in Iran.

- Modern media: opportunities and challenges
Important questions to be asked are whether media can
hinder or speed up the process of transformations,
whether media can soothe or worsen the pace of changes,
or whether these changes are inevitable and
uncontrollable.
Obviously, governments strive to exploit the potential
of media and use media for their own benefit and
manipulate public minds and exert influence on
institutions such as family. Governments strive to create
conducive conditions so that they can play their own roles
in social control properly.
Therefore, prior to program production media must
have a thorough understanding of the status quo and the
conditions prevailing in the families and the larger
framework of society. Media need to design their
programs in accordance with this understanding.
In our country, two sectors work hand in hand:
traditional and modern. Whereas the modern and new
form of family is seen in big cities, in rural areas and
small towns the family institution is still very powerful.
Thus, since media is targeting a very wide range of
addressees. Programming is not only difficult, but also
very delicate and sensitive.